Sony Looks to Electric Cars for Its Next Big Hit | Technology News

0
109

(Reuters) – Japan’s Sony Group Corp plans to launch a company this spring to examine entering the electric vehicle market, looking to harness its strengths in entertainment and sensors to play a bigger role in next-generation mobility.

The new company, Sony Mobility Inc, comes as the Japanese tech giant is “exploring a commercial launch” of electric vehicles, Sony chairman and president Kenichiro Yoshida told a news conference, speaking ahead of the CES technology trade fair in the United States.

Although its once-dominant position in consumer electronics has been eroded by Asian rivals like South Korea’s Samsung Electronics Co, Sony still has an arsenal of sophisticated technology in areas such as sensors critical to autonomous driving.

It also remains one of the world’s biggest entertainment companies, home to prominent video game and movie franchises. Audio and entertainment systems are increasingly a focus for next-generation vehicles.

Yoshida unveiled a prototype sport utility vehicle (SUV), the VISION-S 02, which uses the same electric vehicle platform as the previously announced VISION-S 01 coupe that began testing on public roads in Europe from December 2020.

He said the company saw mobility as an “entertainment space” where passengers could chose individual entertainment options and use 5G internet connection.

Japan’s Toyota Motor Corp in December committed $70 billion to electrify its automobiles by 2030.

(Reporting by Shinji Kitamura; Writing by David Dolan; Editing by Himani Sarkar and Kenneth Maxwell)

Copyright 2022 Thomson Reuters.