Makro launches ecommerce app

by cloudnewsmag
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South African retailer Makro, which is owned by Johannesburg Stock Exchange-listed Massmart, has announced the launch of an online shopping app as part of the parent company’s long-term digital and e-commerce transformation strategy.

According to Makro, the app has over 120,000 products already available and will enable customers to buy products across its categories in a way that saves them time and money.It will also use automated IP detection and GPS delivery address location to enable a 2-day delivery and optimised courier costs.

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Speaking on the launch of the app, Jean Ochse who is the executive for B2C apps at Massmart mentioned that with the retail space having evolved, there’s a growing need to provide the consumer with multiple shopping experiences in multiple channels and the new app aims to supplement the retailer’s in-store and online shopping channels.

Massmart claims that it has recorded an over 100% growth in online sales compared with the same period last year and is the second-largest retail website traffic generator in South Africa, achieving a 56% increase in e-commerce gross merchandise value (GMV) in 2021.

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According to data from Statista, ecommerce revenue in South Africa is expected to show an annual growth rate (CAGR) of 17.81%, resulting in a projected market volume of US$13.83 billion by 2025. 

Taking this into consideration, it would seem like Makro’s bet in the online retail arena is well placed if it can find a way to handle competition from the country’s ecommerce incumbents like TakeALot and Superbalist.

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