Louis Vuitton’s new smartwatch is more chic than geek

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Louis Vuitton

For years, fashion houses have endeavored to bridge the gap between fashion and consumer technology. Many of these luxury brands’ products tend to be categorized as fashion rather than feature, but their ambitions remain alive. (Of course it is.)

This week, Louis Vuitton launched a new consumer technology product in the latest attempt to connect these two worlds. Join the Tambour Horizon Light Up. This is a gorgeous digital watch that inherits the statement-making style of its analog counterpart. This year’s Tambour Horizon is a third-generation connected watch. Arrived about 5 years after the French design house first entered the smartwatch category..

The stainless steel Tambour Horizon features a 1.2-inch circular display made of sapphire glass and has 24 LED lights underneath the so-called monogram dial ring, which illuminates when notified. This year, LV chose Qualcomm’s finest Snapdragon Wear 4100 platform to upgrade the processor on which Tambour runs.

read more: Louis Vuitton announces UFO style speakers

Perhaps the biggest change has been made to the smartwatch software. Louis Vuitton has decided to abandon Google’s smartwatch system, Wear OS, and join companies such as Motorola, Huawei, and OnePlus to develop their own operating system. The lack of Wear OS has several implications, including the fact that Tambour Horizon no longer supports Google Pay. Instead, the wearer can turn to Alipay, a very popular Chinese payment app owned by Jack Ma’s Ant Group.

OSs with names compatible with Android and iOS have a standard feature set such as alarms, stopwatches, call notifications, emails, and messages. On the health side, there is heart rate monitoring and daily steps,[マイデイ]It is provided from the tab. You can also track air quality and weather, travel itineraries, and explore LV’s selection of city guides in the My Travels section. When it comes to personalization, you can choose from a variety of watch faces to constantly change the display or add your own initials with the colors and fonts you choose.

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Louis Vuitton

LV wants to be seen as a more innovative company, but this digital watch has a limited set of features, which makes it suitable for the average tech consumer (not to mention the average consumer). Not suitable. However, LV is not always trying to accommodate tech geeks. Instead, ultra-luxury watches could appeal to fashionistas who are spending a lot of money looking for technical fixes. After all, this is a haute couture smartwatch from a French heritage brand known for its stunning prices for its luxury products. LV has traditionally been synonymous with luxury designer handbags, but the French label has expanded its portfolio over the last few years through high-end appliances.Launched portable speakers last year, before that Range of colorful wireless earphones decorated with signature logo..

The Tambour Horizon Light It Up was sold worldwide on Friday through the Louis Vuitton website and retail stores. In the United States, the Tambour Horizon starts at $ 3,300 for a polished steel model and goes up to $ 3,600 for a matte black and brown model.

Louis Vuitton’s new smartwatch is more chic than geek Source link Louis Vuitton’s new smartwatch is more chic than geek

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