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Influencers peddling medical, financial advice now need certification, China says – TechCrunch



China has taken another step to regulate how online influencers share information with their followers.

The government has made great efforts over the years to moderate digital content. The rise of more real-time media formats like live streaming and quick video sharing has made it harder to weed out illegal and unwanted information. Therefore, as the Internet landscape evolves, new control measures are constantly being proposed.

Influencers and live streamers who distribute “professional” content in areas such as medicine, finance, law and education must have the appropriate licenses for their respective fields, a series of innovations say provisions announced by China’s National Radio and Television Administration, which issues licenses for content providers, and the Ministry of Culture and Tourism, which oversees Internet culture.

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Platform operators should be responsible for verifying the credentials of the broadcasters and then including the relevant information in the official records. Moderators and content synthesized with artificial intelligence are subject to the same requirements as human broadcasters, the rules say.

The new policy will inevitably raise the bar for grassroots independent content creators, but it can be good for tackling disinformation, particularly when their opinions can potentially impact healthcare and financial decisions of individuals.

Online live broadcasting has boomed in China in recent years and has become the standard way for many to consume and shop for information Clothing, products and more – something like TV shopping in the age of mobile internet. As of December 2021, over 700 million people in China were live streaming users, accounting for 68% of the country’s total internet population official data.

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ByteDance’s video app Douyin, the Chinese version of TikTok, and Tencent-backed Kuaishou are two of the best live streaming platforms in the country. Other big players like Huya and Douyu specialized in gaming content.

Live streaming has really become a staple for platforms of all kinds to engage users. A finance app could get its analysts to share wealth management tips in live sessions, and a health app could similarly invite doctors to real-time calls.

The other recent change in how China intends to control digital content is a new mechanism that will review user comments before they go live, according to a proposed rulewhich sparked a debate about freedom of expression.

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Influencers peddling medical, financial advice now need certification, China says – TechCrunch Source link Influencers peddling medical, financial advice now need certification, China says – TechCrunch

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